From the Founder’s Desk | Dr. Devesh Kumar | Founder & MD, Innovate Research

Your Ingredient May Be Clinically Proven… But Is Your Product?  The nutraceutical industry is evolving rapidly. Consumers today are more informed, healthcare professionals are asking tougher questions, and brands are competing in an increasingly crowded marketplace. In this environment, simply stating that an ingredient is “clinically proven” is no longer enough.  One of the most common approaches adopted by […]