July 9, 2026
From the Founder’s Desk | Dr. Devesh Kumar | Founder & MD, Innovate Research

Your Ingredient May Be Clinically Proven… But Is Your Product?  The nutraceutical industry is evolving rapidly. Consumers today are more informed, healthcare professionals are asking tougher questions, and brands are competing in an increasingly crowded marketplace. In this environment, simply stating that an ingredient is “clinically proven” is no longer enough.  One of the most common approaches adopted by […]

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July 2, 2026
From the Founder’s Desk | Dr. Devesh Kumar | Founder & MD, Innovate Research

Consumer Perception Studies: The Missing Link Between Science and Market Success  The Indian nutraceutical industry is growing rapidly, with new products entering the market almost every day. While companies invest significantly in research, formulation, and clinical validation, one critical aspect is often overlooked—how consumers actually perceive the product.  A product may have excellent scientific evidence, but if […]

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