From the Founder’s Desk | Dr. Devesh Kumar | Founder & MD, Innovate Research
Consumer Perception Studies: The Missing Link Between Science and Market Success The Indian nutraceutical industry is growing rapidly, with new products entering the market almost every day. While companies invest significantly in research, formulation, and clinical validation, one critical aspect is often overlooked—how consumers actually perceive the product. A product may have excellent scientific evidence, but if […]