What are the Challenges & Best Practices for Clinical Study Publications for Nutraceuticals?

The global nutraceutical market is rapidly expanding, with India emerging as a key hub for research and development. As consumer demand for preventive healthcare rises, brands are under increasing pressure to validate product claims with scientific evidence. In fact, over 40% of urban Indian consumers use dietary supplements, highlighting the need for credible, evidence-backed positioning.  However, generating clinical data is […]